Inbound marketing

Inbound marketing is how a company advertises through blogs, search engine optimization (SEO), social media, whitepapers, videos, and other forms of content marketing. It is the main concept in Umbrella System's customer experience management (CXM) model for generating attention to a company's products or services online.

Inbound marketing does not include efforts that would be considered buying attention, like direct mail, radio or television ads, email marketing, telemarketing, or other forms of traditional advertising. Inbound marketing focuses on earning, not buying, a person's attention. The stages in inbound marketing are as follows:
  • Attract traffic
  • Convert visitors to leads
  • Convert leads to sales
  • Turn current clients into repeat customers
  • Analyze the outcomes to refine the process

A successful inbound marketing program with Umbrella system starts with a plan. This strategic plan outlines who, what, when, and how your company will utilize inbound marketing tactics to effectively transition through the stages. These plans also set up a schedule for the production of interesting and informative content in the forms of blog posts, social media posts, videos, and other forms of content marketing. Is your company ready to create an inbound marketing strategy? Contact umbrella System online and we'd be glad to discuss how inbound marketing can work for you.